Revamp Number 2

These are the revamps for my Softsoap ads. 

This one is for a billboard.

This one is for an in-store display, near the products.

This one is for a magazine ad. 

EIC logo

This is the final piece for the EIC assignment.

Rules of Design 6-10

These are Rules 6-10 of Design:

Color For a Purpose:

Less is More:

Negative Space is Magical:

Type is both Word and Image:

Keep Type/Text Friendly:

The Rules of Design

These are the first five Rules of Design:
• Have a Concept

• Communicate, don’t Decorate

• Speak with One Visual Voice

• Two Typefaces Max

• Use the One-Two Punch Hierarchy